May 5, 2022 10:00 am- 1:00 pm CST
Using humor and drama, this workshop will show how media condition people from birth to adopt reactive, compulsive behaviors that can lead to risky lifestyles and use of drugs. Three media techniques which can be used to prevent drug use/misuse among young people will be discussed. Media literacy is about giving people the skills and knowledge to analyze media messages critically and to become smart consumers. Media advocacy is the strategic use of media as a resource for advancing a social or public policy initiative. Social norms marketing is a strategy used to promote healthy behavior and attempts to change perceptions of how much alcohol, tobacco, and other drugs peers use.
Objectives: Participants will explore media literacy, media advocacy, and social marketing and norming within drug misuse prevention and related risk and protective factors and will identify strategies used by the media to promote their messages.
3 CEH in Prevention Domain 3- Communication, 3 CEH in Counseling and Education
Presenter: Julie Stevens